Groupe 3S – Alyzia becomes Alyzia : a new identity for a renewed ambition
More than twenty years after its founding in Toulouse, Groupe 3S – Alyzia is taking a new step in its development and becomes Alyzia.
This name change is accompanied by a new visual identity, embodied by a modernized logo, reflecting a clearer, more coherent positioning focused on the future.
A story built on the synergy of expertise
Founded in Toulouse over twenty years ago, Groupe 3S initially established itself in the field of business services, particularly through industrial cleaning services.
Its growth has been built around strong values: operational excellence, close ties to the field, a family spirit, and an ability to unite expertise to meet customer needs with agility.
A strategic evolution: the acquisition of Alyzia
Almost 15 years ago, Groupe 3S decided to expand its skills by acquiring Alyzia, a historic player in airport assistance in France. This operation marked a strategic turning point for the group, which successfully combined the demands of its initial sector with those of the airport world, following a logic of complementarity and expertise enhancement.
A single brand for more clarity and coherence
Didier Montégut, Group CEO, explains that the transition from Groupe 3S – Alyzia to Alyzia responds to a clear intent:
“To clarify our image and bring all our activities together under a strong, clear, and unifying identity.
With this new name, Alyzia asserts its positioning at the crossroads of several professional expertise fields, while remaining true to its original ambition: to offer quality solutions based on industry know-how, collective performance, and sustainable commitment.
This strengthened identity now gives us the means to accelerate our international development, particularly in major export markets, where brand clarity is a strategic lever.”
A transition in continuity
This change is not a rupture but an expression of natural evolution, driven by more than two decades of growth, diversification, and loyalty to our values.
Alyzia will continue to develop with the same quality requirements, relying on its teams, partners, and clients to build the future.
About Alyzia
Formerly Groupe 3S – Alyzia, Alyzia now embodies a unified identity, symbolizing a shared ambition: to become the preferred partner for airport assistance and associated services, in France and internationally.
With a consolidated new identity, Alyzia aims to become a reference player beyond European borders, targeting major export markets in particular.
A major player in ground handling for over 20 years, Alyzia relies on recognized expertise and a solid presence in 12 French airports (Paris-CDG, Orly, Nice, Lyon, Toulouse…) as well as internationally (Belgium, Luxembourg, Spain). Nearly 80 million passengers are assisted each year by its teams.
The company is organized around 5 complementary fields of expertise:
- Handling: ground assistance for airlines
- Cargo: air freight processing and management
- Polyservices: cleaning and passenger/cart flow management
- Hospitality: passenger reception and VIP lounges
- HR & Training Solutions: recruitment, training, and skills development via Excellence Academy and C2FPA (airport firefighter training center)
Alyzia was born from the merger between Groupe 3S, specialist in industrial services, and the former Alyzia entity acquired in 2012 from Aéroports de Paris. This merger created an agile, multisite group serving operational efficiency, safety, and quality service challenges.
Led by Serge Sellan (Chairman) and Didier Montégut (CEO), Alyzia places innovation, sustainable performance, and people at the heart of its strategy. With 5,000 employees, the company pursues an ambitious CSR policy, notably through greening its fleet and concrete actions for workplace well-being.
The headquarters are located in Ramonville-Saint-Agne, Haute-Garonne (31), France.
